Coming soon. The first production run is being built. Ordering opens shortly.

Quietly clever objects.

Seelie Card

A business card with a paper-like screen that keeps your name showing with the power off. A phone tap hands over your contact.

Choose yoursFull specifications

Designed and built in the UAE · from AED 260

Drag to turn · the Nameplate body

Three things, done well

Always showing

E-paper holds its image without power, like ink on a page. Your name stays on the card between charges and reads clearly in sunlight.

2.66″ · 296 × 152 · black and white

One tap

A phone held near the card reads its NFC tag and opens your contact. Most modern phones do it with no app, and the tag runs on the phone’s own field, so it works even when the battery is flat.

NXP NTAG I²C plus · hand-tuned PCB antenna

Yours to change

Charge and update it over USB-C. Inside is an ESP32-C3 with Wi-Fi and Bluetooth, so the card can do more as its software grows.

ESP32-C3 · USB-C · 500 mAh Li-Po

One board, three bodies

The electronics are the same in every case. Pick the shell and the colour it’s printed in, and we’ll tell you when yours can be ordered. The tray, cover and screw pattern are shared, so any shell fits any board later.

Loading 3D model

The Card, WhiteAED 260

Body
Colour

White

The everyday body: 11.1 mm thin, with the contactless mark engraved into the cover right over the antenna. The one for a pocket or a bag.

Footprint
104.6 × 69.6 mm
Thickness
11.1 mm
Mass
37.6 g
Fixings
4 × M2

We save your email with the body and colour you picked, and use it only to tell you when ordering opens. Privacy

Every number, and how much we trust it

The full specification marks each figure as checked against a datasheet or CAD, estimated, or still to confirm on hardware.

Read the specifications

  • Display2.66″ e-paper, 152 × 296
  • ProcessorESP32-C3, Wi-Fi + BLE 5
  • NFCNFC Forum Type 2, 13.56 MHz
  • Battery500 mAh Li-Po, USB-C
  • Case104.6 × 69.6 × 11.1 mm

The design is public: schematic, circuit board, Gerbers and enclosure files are on GitHub.

License being finalised
View on GitHub

Questions

Anything else: shop@seelieelectronics.com

When can I order one?

The first production run is being built now. Pick a body and colour above and leave your email. We’ll write once, when ordering opens.

How much does it cost?

The Card is AED 260, the Badge AED 285 and the Nameplate AED 320. The electronics are the same in all three; the price follows the shell.

Does the other person need an app?

No. Most modern phones read NFC tags on their own. They hold the phone near the card and your details open.

Can I change what’s on the screen?

Yes. It has USB-C, Wi-Fi and Bluetooth, and the ESP32-C3 inside can be reprogrammed.

How long does the battery last?

We don’t quote a figure yet. It depends on how often the screen changes and how much the radio is used, so we’ll measure it on real hardware rather than guess. Holding your name on screen uses no power at all.

Can I swap the shell later?

Yes. The tray, cover and four-screw pattern are shared by all three bodies, so a board bought today fits any shell.